Semiotika
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Nauka koja se bavi proučavanjem znakova je semiotika. Ona je rasprostranjena u književnosti (semiologija), u duhovnosti, umjetnosti, u životinjskom svijetu (zoosemiotika) ili kao medicinska semiotika. Semiotski postupak je slanje kodirane informacije sa pošiljaoca na primaoca i njeno dešifriranje i interpretiranje.
Znak
urediZnak je forma ili oblik koja sadrži određeni često skriven sadržaj. Znak ukazuje na nešto drugo a ne na sebe samog. Može reći da je sve znak: jezik, umjetnost, moda, čovjek, itd. No određene sadržaje znaku pored estetskih normi pripisuje i recipirajući subjekt. Tako su srednjovjekovne katedrale građene s ondašnjim sakralnim značenjskim nabojem dok su danas svedene samo na estetske norme.
Reference
uredi- Bilješke
- Bibliografija
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- Petrilli, S. (2009). Semiotics as semioethics in the era of global communication. Semiotica, 173(1-4), 343-347, 353-354, 359. doi: 10.1515/SEMI.2009.015
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- Sebeok, Thomas A. (Editor) (1977). A Perfusion of Signs. Bloomington, IN: Indiana University Press.
- Signs and Meaning: 5 Questions, edited by Peer Bundgaard and Frederik Stjernfelt, 2009 (Automatic Press / VIP). (Includes interviews with 29 leading semioticians of the world.)
- Stubbe, Henry (Henry Stubbes), The Plus Ultra reduced to a Non Plus: Or, A Specimen of some Animadversions upon the Plus Ultra of Mr. Glanvill, wherein sundry Errors of some Virtuosi are discovered, the Credit of the Aristotelians in part Re-advanced; and Enquiries made...., (London), 1670.
- Uexküll, Thure von (1982). Semiotics and medicine. Semiotica 38-3/4:205-215
- Williamson, Judith. (1978). Decoding Advertisements: Ideology and Meaning in Advertising. London: Boyars.
- Zlatev, Jordan. (2009). "The Semiotic Hierarchy: Life, Consciousness, Signs and Language, Cognitive Semiotics". Švedska: Scania.